Eliant on Marketing

Automotive Marketing Offers Valuable Lessons
What part of customer service is most important to buyers?
Published by So. California Builder
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Mel Gibson, Bad Golfers & Good Builders
Find out how to increase referrals from your homeowners
Published by Builder & Developer
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The Sobering Truth About Your Reputation
After conducting over 100,000 surveys, Eliant CEO Bob Mirman has discovered the one factor which tells a buyer the most about the reputation of the builder.
Published by Builder Digest of Northern California
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Forget About Satisfying Your Customers
By exceeding expectations you will satisfy your homeowners
Published by Builder Digest
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Home Buyers Describe the Best Builders
The best builders are the best communicators. Discover their technique.
Published by Builder Digest
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Top Ten Tips for Increasing Homeowner Referrals
Satisfied homeowners are your best referrals
Reprinted w/permission of Builder Digest
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Larry, Moe and World-Class Service
Discover how to create a loyal customer
Reprinted w/permission from Builder Digest of Northern California
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It's The Seventh Game, Bottom of The Ninth, and You're Up
Do you know the three measurable aspects of Home Buyer Loyalty?
Reprinted w/permission from Builder Digest of Northern California
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Eliant on Sales

Customer Franchising: How to Build Referral-Based Sales
Discover how to develop a franchise of loyal customers
Published by Builder & Developer Magazine
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Options Programs: Cutting Edge…Or Double-Edged Sword?
Why are buyers demanding more control of the purchase, design, and "options" process?
Reprinted with permission of Builder Digest of Northern California
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Sales Management 101: Why Salespeople Need to Communicate Proactively
How to Communicate effectively to create high buyer satisfaction ratings which will lead to customer loyalty
Reprinted w/permission of Builder Digest of Northern California
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Eliant on Customer Care

John Laing Homes' Quality & Customer Service Program Increases Sales  An actual case study: From #23 to #1 in 2 years!
Published by Southern California Builder
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Three Tips from the Nordstrom Training Manual
How can you become a 'Legend'? Learn how to create a 'story' and a legend about your company.
Published by So. California Builder
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Freud, Phobias & Referrals
How to increase customer service in order to increase referrals
Published by RAM Digest
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The Death of the Zero-Item Walk-Through
Discover the best way to improve your punch list
Published by Builder Digest
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60 Minutes & an Enterprise Car Rental
5 Steps to Create a Customer Service Legend
Published by Builder Digest
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Recounting Our Identity: Hanging Chads, Jimmy Carter and Customer Service
Your buyers want to be "spoiled" by good customer service. How can you do that?
Reprinted w/permission of Builder Digest of Northern California
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True Value
Whether you are selling homes or hardware, the factors which determine customers' loyalty are the same.
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Our New Competitors
Who are they and why are they changing our consumers' expectations?
Published by Sales & Marketing Council Magazine
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On Becoming the Homebuilder of the Decade
Are you a slave to the economic forecasters? Make your company better NOW! Focusing on consumer satisfaction does two important things. Do you know what they are?
Published by Sales & Marketing Council Magazine
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What Do the Best Builders Do Differently?
Discover the proven methods used by the best builders
Published by Builder & Developer
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Our Annual Interview with Robert Mirman
Bob Mirman, CEO of Eliant, discusses home buying and building trends
Published by OC METRO
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When Bob Mirman Talks, Homebuilders Listen
Discover the secret of how homebuilders know what the homebuyer is thinking, and about what he/she wants in a new home
Cover Story - Published by OC METRO
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The IRS, New Home Buyers and the 'Perry Mason' Gambit
Knowledge is king when discussing design options with buyers - how to simplify the process
Reprinted w/permission of Builder Digest of Northern California
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Home Buyer Satisfaction…or Loyalty?
Find out how to build strong referral rates
Reprinted w/permission of Builder Digest of Northern California
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What We've Learned from 450,000 Home Buyer Satisfaction Surveys
Learn how to delight your buyers to such an extent that that referral rates and buyer loyalty are positively affected.
Reprinted w/permission of Builder Digest of Northern California
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Managing Expectations (Don't Let the Buyer Drive the Process)
Learn how to pro-actively manage a buyer's unrealistic expectations by setting clear guidelines and standards.
Reprinted w/permission of Builder Digest of Northern California
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The Home Builder as a Service Provider
Other retailers and firms are "spoiling" your buyers. How can you compete?
Reprinted w/permission of Builder Digest of Northern California
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The Care & Feeding of Sales & Service Personnel: Getting Them To Do What you are Paying Them To Do
What are "Success Related Behaviors" and how will they help you to sell your homes?
Reprinted w/permission of Builder Digest of Northern California
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Hammers, Hammerheads & Hammurabi
Discover the ancient rules that will help you to be a better builder
Reprinted w/permission of Builder Digest of Northern California
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Comments Your Buyers Would Never Make to Your Face
Read what buyers tell their friends about you!
Reprinted w/permission of Builder Digest of Northern California
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Management Lessons from Tucson
Professional secrets on how to sell homes
Reprinted w/ permission of Builder Digest of Northern California
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Lou Gehrig, Cooperstown and the New Home Purchase Experience
What is the determining factor in the development of buyer loyalty?
Reprinted w/permission of Builder Digest of Northern California
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Managing Expectations
Mirman’s 10 Laws of Buyer Expectations – Part I
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Managing Expectations
Mirman’s 10 Laws of Buyer Expectations – Part II
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Managing Expectations
Mirman’s 10 Laws of Buyer Expectations – Part III
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